Harry Houdini
  Aditya Lele
Dialog Advertising

Ever heard of Harry Houdini? He was a great magician. He could make an elephant disappear in front of thousands of people. I think- great advertising professionals are today's Houdinis. They use a whole lot of complex tools such as market research, psychographical segmentation and media planning etc. and innate creativity to perform that elephant disappearing act. I think sometimes they are very good at it. I think sometimes they are even better than Houdini. Are they morally correct all the time? I don't think so. But without them this world would be quite a boring place. So, three cheers to the magicians! Oops…I mean - the Advertising Greats!

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